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Over a Century of Heritage. Built on Trust and Excellence.

SAN Gold Coins traces its heritage to 1908, when the Chen family established Sanxing Silver House in Zhejiang, China. This legacy was revived in 1996 with the founding of Yong Yin, laying the foundation for the modern SAN Gold Coins business.

Guided by our core values of customer loyalty, trusted partnerships and continuous improvement, we have grown into an established precious metals and numismatic brand serving collectors and investors across Asia.

As China’s first professional numismatic company to establish its own coin museum, SAN Gold Coins operates a network of over 100 retail locations across Asia, supported by more than 1,200 employees. We are also recognised as a leading distributor of Chinese Panda Gold Coins, having achieved the highest global sales for eight consecutive years.

With authorisations from six internationally renowned mints, we offer an extensive range of investment-grade precious metals and collectible coins. Our services extend beyond sales to include precious metals buyback, professional coin grading and secure storage solutions.

Today, SAN Gold Coins continues to build on generations of expertise, delivering authentic products, professional service and trusted precious metals solutions to customers worldwide.